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NEWS ARTICLE

Visual Impact: The Rise of Multimedia Storytelling in Journalism

In today’s fast-moving digital age, a single image or video clip can resonate more powerfully than paragraphs of text. Multimedia storytelling is redefining how journalism is consumed, shared, and remembered. From drone footage exposing deforestation to on-the-ground mobile coverage during protests, journalists are evolving into visual narrators.

This blog explores how photojournalism, short documentaries, data visualizations, and social media reels are expanding the landscape of truth-telling. It includes insights into ethical challenges, such as deepfakes and manipulated footage, and highlights Pakistani journalists who are using multimedia to humanize complex stories — particularly in conflict zones, rural communities, and disaster sites.

Multimedia is no longer a supplement to reporting — it is the story. And for audiences that scroll, swipe, and stream, the lens is now just as powerful as the pen.

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